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Since its inception in March, 1999, Smart Turnout products range has extended from jumpers, ties and socks to cufflinks and finally, watches and watchstraps: substantial growth achieved not only through word of mouth, but also by the consistent demand of loyal customers.
Smart Turnout is in fact a regimental term, meaning ‘to look your absolute best, and have a stylish appearance about one’s self’. The logo, on the other hand, is a family crest - a Lion Passant - which has been passed down through my family over generations - combining to reflect the quintessentially British nature of Smart Turnout, wherein wherever possible they try to manufacture in the UK.
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